There is nothing like Loving You. Most naturals feel as though they can live without a shampoo. But you are not going to feel the same about Loving You. Loving You cleanses the scalp and hair without stripping your hair of much needed moisture. Loving You also leaves your hair in a softened state to start the detangling process by pH balancing it and adding moisture with ingredients such as Apple Cider Vinegar, African Black soap, Grapeseed oil, and Tea tree oil. Best thing about Loving You is that the longer you leave it in, the softer and more manageable the hair gets. So apply before bathing and get ready for super soft tresses when ready to rinse!